Market Opportunity Scoring

The problem

Teams comparing dozens of opportunities usually do it in a spreadsheet where the weighting lives in one person's head. Every review meeting relitigates the criteria instead of the decision.

Our approach

We define the scoring dimensions with you, make the weights explicit and adjustable, and build a model that scores every opportunity the same way every time. The formula is visible in the product — if a score moves, you can see exactly why.

What you receive

• A ranked, filterable opportunity table with adjustable weights
• Score breakdowns per opportunity, with source and confidence on every figure
• A methodology page your analysts can audit