Turn market data into a decision system.
Market Analytica designs custom platforms that help companies rank opportunities, forecast demand, evaluate risk, and turn scattered research into clear business decisions.
Capabilities · 6 areas
Systems for the decisions that recur.
Market Opportunity Scoring
Rank products, markets, or investments using custom criteria.
Forecasting & Scenarios
Model likely outcomes, risks, and future market changes.
Competitive Intelligence
Compare competitors, pricing, positioning, and market whitespace.
Executive Dashboards
Convert complex research into clear decision-making tools.
Data Integration
Combine company data with external research and market signals.
Custom Analytics Systems
Build a platform around each client's workflow and decisions.
Case studies · 2 published
Systems we can show working.
Both are internally-built research systems, published because every figure in them can be shown honestly.
Case study · 52 franchises scored
LootSignal: ranking 52 franchises for licensing decisions.
Which entertainment franchises deserve merchandise and licensing investment next — and in what order?
All figures observed · as of 2026-07-01
Case study · 300 series scored
SnowFlurry: ranking 300 television series for merchandise opportunity.
Which television series are worth a licensing conversation this quarter — and what is the evidence?
All figures observed · as of 2026-09-05
Method · 4 phases
How a system gets built.
Discovery
We pin the system to one or more named, recurring decisions, inventory your data sources, and agree the scoring or forecasting approach in plain terms before anything is built.
Research & Modeling
We build and validate the model — scoring dimensions, weights, forecast structure — with your team in the loop. Formulas are readable, assumptions are documented as we go.
Platform Development
The model becomes a product: ingestion on a schedule, dashboards shaped around the decisions, alerting where it earns its place, and the methodology published inside the tool.
Launch & Improvement
We launch with your team, watch how the system is actually used, tune weights and views against real decisions, and hand over ownership.
Planner · 6 inputs · deterministic outline
What decision are you trying to make?
Answer six questions and get a system outline: recommended architecture, modules, data plan, timeline bands, and the risks we’d flag — generated by the same kind of transparent model we build for clients.
Standards · 7 principles
The rules every delivered system follows.
Your company has data. We turn it into decisions.
Apply to build a custom market-intelligence system.